What’s new · October 2026
Your routine now fits in your pocket
BelleRoutine is now an app on your phone. With it come an AI that answers your questions, a way to check a product before you buy it, and a routine that follows your skin day by day and season by season. Six new things, and what they change for you.
On your phone
BelleRoutine installs like an app
Your routine opens with one tap from your home screen, and a discreet reminder offers it to you morning and evening.
Add BelleRoutine to your home screen, on iPhone or Android: five tabs, Today, My routine, Check, Messages and Me. In the installed app, you sign in with the six-digit code you receive by email. The morning and evening reminders are set to whatever time suits you.
Messaging
Sonia answers your questions
A question about a product or a step? Write to Sonia, the AI that knows your routine, and the answer comes straight back.
Sonia draws on your routine, your products and, if you like, a photo attached to your message. You can send her up to 20 messages a day. The BelleRoutine team can take over the conversation when it helps, and the “What Sonia knows about you” screen shows everything she keeps.
Before you buy
Check: is this product right for me?
In the shop, you photograph a product and know whether it suits your routine before you reach the till.
Photograph the label or type the brand and name: the verdict is personal, based on your routine (a duplicate, an active that pairs badly with another, a compatible product), never an absolute score. 3 checks are free, then 10 a day with follow-up.
Every day
My skin today
You tell the app in one tap how your skin feels, and the day’s routine adjusts to match.
Skin feeling tight, shiny or rather calm: the Today card suggests the day’s adjustment, without waiting for your next check-in. You see your last 7 days; the full journal, month by month, is included with follow-up.
Winter is coming
Your routine changes with the season
When the season turns, three questions are enough for your routine to keep up with the cold, the wind or the central heating.
When a new season begins, based on your city’s weather or the calendar, the app offers a short check-in: how you feel and three questions. Your routine is updated and Sonia explains what changed.
New product
The trial notebook
You try a new product without guessing: the app asks how it’s going and helps you decide whether to keep it.
Tap “I’m trying it” from Check, your cabinet or a free entry. The app checks in with you on day 3, day 7 and day 14, and you can flag at any time that it “is causing a reaction”. At the end, Sonia tells you whether to keep it, use it less often or stop.
Also new
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Your routine to share
An image in BelleRoutine colours, morning and evening, to post as a story.
Free
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The weather tip
UV, cold, humidity where you live: a tip of the day tied to your routine.
Free
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My cabinet
Your shopping list and the state of your products; detailed verdicts on your Shelfies come with follow-up.
Free, verdicts with follow-up
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The travel routine
Your destination, your dates: a washbag suited to the climate, in travel sizes.
With follow-up
Everything starts with your free quiz
The quiz is free. The full analysis, with your routine, costs £4.90 in a single payment. Follow-up is optional and costs £4.90/month or £39.90/year, with no commitment. After buying the analysis, your first month of follow-up is free if you activate it within 7 days (monthly plan).