Terms and conditions of sale

1. Purpose

These terms and conditions of sale (the “Terms”) apply to the full analysis (a one-off purchase) and to the BelleRoutine follow-up subscription, taken out on the belleroutine.com website by an individual acting for personal purposes (the “customer”). They are accepted at the time of purchase or sign-up by ticking the box provided for that purpose; the version that applies is the one accepted on that date.

2. The seller

The full analysis and the subscription are sold by the company HK CO, a simplified joint-stock company (SAS) with share capital of €100, registered with the Annecy Trade and Companies Register (RCS Annecy) under number 106 938 061, EU VAT number FR81106938061. Contact: contact@belleroutine.com.

3. The service

BelleRoutine offers a free skin quiz: a questionnaire and a front-facing photo, kept in the customer’s personal space to follow how their skin evolves, and which can be deleted at any time (how long it is kept and who can see it are described in the privacy notice), from which an artificial intelligence puts together a routine of cosmetic care suited to the budget given.

The full analysis is paid for: the indicators measured on their photo, the analysis area by area, the PDF, and the complete routine, with the exact name and size of each product, the order and way to apply them, morning and evening, and a cheaper alternative for each product. The follow-up subscription is linked to the customer’s account. It includes the monthly check-in: once a month, the customer answers a few questions about how their skin has evolved, with a photo if they wish, and gets an updated routine under the same caution rules.

The customer finds their routines, their subscription and their follow-up in their personal space, which they reach through a sign-in link sent by email (no password). Their photos (skin quiz and check-ins) are also there, and they can delete them one by one or all at once at any time; how long they are kept is described in the privacy notice.

Messaging: the subscription gives access to a messaging feature in the customer’s space. The replies are written by an artificial intelligence, within a few seconds; they are cosmetic advice, never medical advice. The BelleRoutine team may take over a conversation, with no guaranteed reply time. Messaging is limited to 20 messages a day.

This is automated cosmetic advice about how the skin looks and feels. It is not a substitute for the advice of a health professional. If a sign calls for a doctor, the service points the customer to a dermatologist instead of suggesting a routine. The products are not sold by BelleRoutine: the customer buys them wherever they like, and the prices shown are indicative.

3 bis. Free skin quiz, full analysis and follow-up subscription

Free skin quiz: at the end of the quiz, the customer sees for free their skin type, read from their photo and compared with their answer, and their priority (the skin score to work on first), with its score, in exchange for an email address. The other scores, the full analysis and the routine are not included. The personal space is also free. Articles 6 to 8 and 10 (payment, cancellation and account deletion, legal rights) apply to the follow-up subscription described below; article 6 bis describes the purchase of the full analysis.

Full analysis: a one-off purchase, with no subscription and no renewal. It includes the indicators measured on their photo, the analysis area by area, the PDF and the morning and evening routine with the products, within the budget given. It does not include the check-in, messaging or the travel routine, which are reserved for the subscription.

Follow-up subscription: it includes the check-in, messaging, the travel routine and the detailed Shelfies, described in the personal space. It is optional and offered in two plans: £4.90 per month or £39.90 per year, including VAT. The monthly plan renews automatically every month (article 7); the yearly plan, every year (article 4 bis).

4. Prices

The skin quiz is free. The full analysis costs £4.90, including VAT, in a single payment. The follow-up subscription, which is optional, costs £4.90 per month or £39.90 per year (that is, £3.33 per month), including VAT, after any free trial described in article 4 bis, which does not apply to a customer who has bought the full analysis. The price of the recommended products is not included.

4 bis. Free trial, founding members and the yearly plan

First month free after buying the analysis: a customer who has bought the full analysis gets a first month of follow-up free if they start it within 7 days of that purchase, on the monthly plan only, and once per person (a customer who is already subscribed, or who has already had this free month, is not entitled to it). The first charge is taken one month after the start; a reminder email is sent 3 days before, and the customer can stop at no cost before that date. After the 7 days, a customer who bought the analysis has no free trial of follow-up: their first payment is taken on the day they sign up (article 6).

Free trial (other cases): the follow-up subscription can start with a trial of 30 days for the first 100 subscribers, the “founding members”, then 7 days for later ones. There is only one trial per person. A bank card is requested at sign-up, but nothing is charged during the trial: the first charge is taken at the end of the trial. A reminder email is sent 3 days before that first charge. The customer can stop everything at any time during the trial, at no cost, from the settings of their personal space.

Founding members: their price is guaranteed for as long as their subscription is not interrupted. Once it has been interrupted, the current price applies to a new subscription.

Yearly plan: it is taken out for one year and renews automatically every year, at the same price unless the customer is told otherwise. We email the customer between 45 and 35 days before the renewal date, so that they can decide before it renews. They can cancel before the renewal date from their personal space (article 7); the plan then does not renew.

5. Inviting a friend

An active subscriber (paid or free subscription) can invite a friend with the personal link shown in their space. The programme is reserved for active subscribers. The friend invited must be a new subscriber: they have never been subscribed to BelleRoutine, and they are a different person from the subscriber who invites them (another account and another email address).

The friend invited gets 30% off their first paid month of subscription, that is, the first month charged after the free trial (article 4 bis), applied automatically. This discount applies to the monthly plan only: the yearly plan, already reduced, does not qualify. It cannot be combined with another code: if the friend prefers to use another code, they choose it instead, when they sign up.

The subscriber who invites gets 30% off one invoice of their subscription for each friend who subscribes, from that friend’s first payment. Only one discount applies per invoice: the next ones apply to the following invoices, with no limit. If an invoice already carries another reduction, the discount applies to the next invoice that does not. While the subscription is free or cancelled, no invoice is issued: the discounts wait for a possible paid subscription.

The discounts have no cash value: they cannot be exchanged, refunded or transferred. BelleRoutine may end the invitation programme.

6. Signing up and paying

From the page of their routine or from their personal space, the customer chooses their plan (monthly or yearly), clicks the button to subscribe to follow-up, ticks the acceptance box (“I accept the terms and conditions of sale. My card is requested and nothing is charged before the end of the trial; after that, the subscription renews automatically every month (£4.90/month) or every year (£39.90/year) on the yearly plan, VAT included, until I cancel. I can cancel at any time from my space. I ask for immediate access to the digital content of follow-up and I expressly agree to give up my 14-day right to cancel: I acknowledge that I lose it once follow-up has started.”) and enters their bank card on the secure payment page of our payment provider, Stripe. BelleRoutine never has access to the full card details. Follow-up starts as soon as the card is confirmed, and the confirmation of the subscription is sent by email. The full analysis that has been bought stays available with or without a subscription.

The acceptance box contains, besides acceptance of these Terms, the automatic renewal of the subscription (every month or every year depending on the plan, at the prices shown, until it is cancelled), the right to cancel at any time from the personal space and, for the digital content of follow-up, the request for immediate access with the express waiver of the 14-day right to cancel and the acknowledgement that it is lost once follow-up has started (article 9).

There is only one trial per person: if the customer has already had it, the first payment is taken on the day they sign up and the acceptance box carries the following text: “I accept the terms and conditions of sale. My card is requested and the first payment is taken today; after that, the subscription renews automatically every month (£4.90/month) or every year (£39.90/year) on the yearly plan, VAT included, until I cancel. I can cancel at any time from my space. I ask for immediate access to the digital content of follow-up and I expressly agree to give up my 14-day right to cancel: I acknowledge that I lose it once follow-up has started.”. The same applies to a customer who has bought the full analysis, apart from the free month described below: there is no free trial.

When the customer is not signed in to their space, the page cannot know whether they have already had the trial or bought the full analysis: the acceptance box then carries the following text: “I accept the terms and conditions of sale. My card is requested; the free trial is reserved for a first subscription without an analysis purchase: if it applies, nothing is charged before it ends, otherwise the first payment is taken today; the amount due today is shown before payment. After that, the subscription renews automatically every month (£4.90/month) or every year (£39.90/year) on the yearly plan, VAT included, until I cancel. I can cancel at any time from my space. I ask for immediate access to the digital content of follow-up and I expressly agree to give up my 14-day right to cancel: I acknowledge that I lose it once follow-up has started.”. The trial applies only to a first subscription without a purchase of the analysis; the amount due that same day is shown on the Stripe payment page before anything is confirmed.

Free month after buying the analysis (article 4 bis): within 7 days of that purchase, the customer starts follow-up from the page of their analysis. They tick the acceptance box (“I accept the terms and conditions of sale: £0 today, then £4.90/month, VAT included, from <date of the first charge>; after that, the subscription renews automatically every month until I cancel. I can cancel at any time from my space. I ask for immediate access to the digital content of follow-up and I expressly agree to give up my 14-day right to cancel: I acknowledge that I lose it once follow-up has started.”). Follow-up starts straight away with the card entered when paying for the analysis, if it could be kept; otherwise the customer enters it on the secure Stripe payment page. The text accepted, the version of the Terms and the date are kept as proof of consent.

After the free trial (article 4 bis), the payment is taken automatically, every month on the monthly plan or every year on the yearly plan, on the anniversary of the sign-up date. If a payment fails, access to follow-up is suspended until it is put right; the full analysis that has been bought stays available.

6 bis. Buying the full analysis

From the page of their skin quiz, the customer clicks the button to unlock the full analysis, ticks the waiver box (article 9 bis) and pays £4.90, including VAT, in a single payment, on the secure Stripe payment page. BelleRoutine never has access to the full card details. The payment creates no subscription and is never renewed.

Access is given as soon as the payment has been received: the full analysis and the routine are shown, and a confirmation email is sent to the address used for the skin quiz, recalling the price, the nature of the digital content, the waiver of the right to cancel and the version of the Terms accepted. With a delayed payment method, access is given when the payment is actually received.

Once access has been given, the purchase is not refunded, without affecting the customer’s legal rights (article 10) or any other right the law gives consumers: BelleRoutine does not offer a money-back guarantee. The routine bought is the one from the skin quiz concerned; it stays available in the personal space for the period described in the privacy notice.

7. Duration and cancellation

The subscription is taken out for one month (one year on the yearly plan, article 4 bis) and renews automatically until it is cancelled. It can be cancelled at any time and ends at the end of the period already paid (see below).

The customer can cancel at any time online, from the settings of their personal space (subscription section), or in writing to contact@belleroutine.com; no phone call is necessary. Cancellation takes effect at the end of the current period, monthly or yearly, that has already been paid: no further charge is taken, the follow-up services stay available until that date, and the period already started is not refunded pro rata, without affecting any right the law gives the customer. During the free trial, cancellation takes effect at the end of the trial, with no charge at all. Until that date, the customer can change their mind and resume follow-up. Changing the card and receipts are available from the same settings. A customer who has lost access to their space gets a new sign-in link by email.

8. Deleting the account

The customer can delete their account at any time from their settings, after a double confirmation. All their data is then erased (account, quizzes, routines, check-ins, photos). If a subscription is active, it is cancelled first, immediately; the current period is not refunded. Invoices stay with our payment provider, in line with accounting obligations.

9. Right to cancel

As a general rule, a contract made at a distance can be cancelled within 14 days. However, follow-up is digital content that is supplied immediately: a customer who asks for that immediate access and expressly agrees to give up their right to cancel, by ticking the box provided before starting the free trial, acknowledges that they lose that right once follow-up has started, in line with the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. The agreement and the waiver are confirmed in the email sent after sign-up.

Without that box ticked, the free trial and the sign-up are not possible. The customer remains free to cancel their subscription at any time (article 7).

9 bis. Right to cancel and the full analysis

The full analysis is digital content supplied immediately after payment, on a non-physical medium. A customer who asks for immediate access and expressly agrees to give up their 14-day right to cancel, by ticking the box provided before payment, acknowledges that they lose that right as soon as access is given, in line with the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Text of the box: “I ask for immediate access to my analysis and my routine (digital content) and I expressly agree to give up my 14-day right to cancel: I acknowledge that I lose it as soon as access is given to me.”. Without that box ticked, payment is not possible. The agreement and the waiver are confirmed in the email sent after the purchase.

10. Legal rights

BelleRoutine must supply digital content and a digital service that match their description, are of satisfactory quality and are fit for their purpose, for the period the law sets for the full analysis and for the whole life of the subscription for follow-up, under the Consumer Rights Act 2015. If there is a fault, for example a routine that cannot be opened or is incomplete, the customer can ask for it to be put right and, failing that, can get a price reduction or a refund as the Act provides, by writing to contact@belleroutine.com. Nothing in these Terms affects those rights.

11. Liability

The recommendations are about cosmetic products sold by third parties. Before using a new product, it is advisable to test it on a small area of skin and following the maker’s instructions; if there is a reaction, stop using it and see a health professional. BelleRoutine is responsible for carrying out its own obligations as the law provides; it is not responsible for products bought from third parties, or for use that goes against the instructions given. Nothing in these Terms limits the rights the law gives consumers, or excludes any liability that cannot be excluded by law.

12. Customer service and complaints

For any question or complaint: contact@belleroutine.com. We reply within 7 days.

13. Mediation

If a written complaint has not been settled, the customer can use an out-of-court dispute resolution body that is available under the law of their country. The contact details of the consumer mediator will be given here as soon as one is appointed. The customer keeps, in all cases, the right to go to the courts that have jurisdiction.

14. Personal data

How the customer’s data is used (skin quiz, email, payment, audience measurement) is described in the privacy notice.

15. Changes to the Terms

These Terms may change. Each version carries its date; the version in force is the one dated 5 November 2026. A subscriber is told by email at least one month before a new version comes into force; if they do not accept it, they can cancel their subscription at no cost before that date.

16. Governing law and courts

These Terms are governed by French law. This does not take away the protection the customer has under the mandatory consumer protection rules of the part of the United Kingdom where they live (England and Wales, Scotland or Northern Ireland), including the Consumer Rights Act 2015. If a dispute is not settled amicably or through mediation, the customer can bring proceedings before the courts of the place where they live.