Terms of Sale

1. Purpose

These terms and conditions of sale (the “Terms”) apply to the full analysis (a one-off purchase) and to the BelleRoutine follow-up subscription, taken out on the belleroutine.com website by an individual acting for personal purposes (the “customer”). They are accepted at the time of purchase or sign-up by checking the box provided for that purpose; the version that applies is the one accepted on that date.

2. The seller

The full analysis and the subscription are sold by the company HK CO, a simplified joint-stock company (SAS) with share capital of €100, registered with the Annecy Trade and Companies Register (RCS Annecy) under number 106 938 061, EU VAT number FR81106938061. Contact: contact@belleroutine.com.

3. The service

BelleRoutine offers a free skin quiz: a questionnaire and a front-facing photo, kept in the customer’s personal space to follow how their skin evolves, and which can be deleted at any time (how long it is kept and who can see it are described in the privacy policy), from which an artificial intelligence puts together a routine of cosmetic care suited to the budget given.

The full analysis is paid for: the indicators measured on their photo, the analysis area by area, the PDF, and the complete routine, with the exact name and size of each product, the order and way to apply them, morning and evening, and a cheaper alternative for each product. The follow-up subscription is linked to the customer’s account. It includes the monthly check-in: once a month, the customer answers a few questions about how their skin has evolved, with a photo if they wish, and gets an updated routine under the same caution rules.

The customer finds their routines, their subscription and their follow-up in their personal space, which they reach through a sign-in link sent by email (no password). Their photos (skin quiz and check-ins) are also there, and they can delete them one by one or all at once at any time; how long they are kept is described in the privacy policy.

Messaging: the subscription gives access to a messaging feature in the customer’s space. The replies are written by an artificial intelligence, within a few seconds; they are cosmetic advice, never medical advice. The BelleRoutine team may take over a conversation, with no guaranteed reply time. Messaging is limited to 20 messages a day.

This is automated cosmetic advice about how the skin looks and feels. It is not a substitute for the advice of a health professional. If a sign calls for a doctor, the service points the customer to a dermatologist instead of suggesting a routine. The products are not sold by BelleRoutine: the customer buys them wherever they like, and the prices shown are indicative.

3 bis. Free skin quiz, full analysis and follow-up subscription

Free skin quiz: at the end of the quiz, the customer sees for free their skin type, read from their photo and compared with their answer, and their priority (the skin score to work on first), with its score, in exchange for an email address. The other scores, the full analysis and the routine are not included. The personal space is also free. Articles 6 to 8 and 10 (payment, cancellation and account deletion, legal rights) apply to the follow-up subscription described below; article 6 bis describes the purchase of the full analysis.

Full analysis: a one-off purchase, with no subscription and no renewal. It includes the indicators measured on their photo, the analysis area by area, the PDF and the morning and evening routine with the products, within the budget given. It does not include the check-in, messaging or the travel routine, which are reserved for the subscription.

Follow-up subscription: it includes the check-in, messaging, the travel routine and the detailed Shelfies, described in the personal space. It is optional and offered in two plans: $4.90 per month or $39.90 per year, before sales tax. Both plans renew automatically until canceled: the monthly plan every month (article 7); the yearly plan every year (article 4 bis).

4. Prices

The skin quiz is free. The full analysis costs $4.90 in a single payment. The follow-up subscription, which is optional, costs $4.90 per month or $39.90 per year (that is, $3.33 per month), after any free trial described in article 4 bis, which does not apply to a customer who has bought the full analysis. Prices are in US dollars and are shown before sales tax. If sales tax applies to an order, it is calculated and shown at checkout before the customer pays. The price of the recommended products is not included.

4 bis. Free trial, founding members and the yearly plan

First month free after buying the analysis: a customer who has bought the full analysis gets a first month of follow-up free if they start it within 7 days of that purchase, on the monthly plan only, and once per person (a customer who is already subscribed, or who has already had this free month, is not entitled to it). The first charge is taken one month after the start; a reminder email is sent 3 days before, and the customer can stop at no cost before that date. After the 7 days, a customer who bought the analysis has no free trial of follow-up: their first payment is taken on the day they sign up (article 6).

Free trial (other cases): the follow-up subscription can start with a trial of 30 days for the first 100 subscribers, the “founding members”, then 7 days for later ones. There is only one trial per person. A bank card is requested at sign-up, but nothing is charged during the trial: the first charge is taken at the end of the trial. A reminder email is sent 3 days before that first charge. The customer can stop everything at any time during the trial, at no cost, from the settings of their personal space.

Founding members: their price is guaranteed for as long as their subscription is not interrupted. Once it has been interrupted, the current price applies to a new subscription.

Yearly plan: it is taken out for one year and renews automatically every year, at the same price unless the customer is told otherwise, until it is canceled. By checking the acceptance box at sign-up, the customer expressly agrees to this automatic renewal. We email the customer a reminder between 45 and 35 days before the renewal date, so that they can decide before they are charged again. They can cancel online at any time before the renewal date, from their personal space (article 7); the plan then does not renew.

5. Inviting a friend

An active subscriber (paid or free subscription) can invite a friend with the personal link shown in their space. The program is reserved for active subscribers. The friend invited must be a new subscriber: they have never been subscribed to BelleRoutine, and they are a different person from the subscriber who invites them (another account and another email address).

The friend invited gets 30% off their first paid month of subscription, that is, the first month charged after the free trial (article 4 bis), applied automatically. This discount applies to the monthly plan only: the yearly plan, already reduced, does not qualify. It cannot be combined with another code: if the friend prefers to use another code, they choose it instead, when they sign up.

The subscriber who invites gets 30% off one invoice of their subscription for each friend who subscribes, from that friend’s first payment. Only one discount applies per invoice: the next ones apply to the following invoices, with no limit. If an invoice already carries another reduction, the discount applies to the next invoice that does not. While the subscription is free or canceled, no invoice is issued: the discounts wait for a possible paid subscription.

The discounts have no cash value: they cannot be exchanged, refunded or transferred. BelleRoutine may end the invitation program.

6. Signing up and paying

From the page of their routine or from their personal space, the customer chooses their plan (monthly or yearly), clicks the button to subscribe to follow-up, checks the acceptance box (“I accept the terms and conditions of sale. My card is requested and nothing is charged before the end of the free trial. After the trial, my subscription renews automatically every month ($4.90/month) or every year ($39.90/year) on the yearly plan, plus any sales tax shown at checkout, until I cancel; the date of the first charge is shown on the payment page before I confirm. I can cancel online at any time from my space, and on the yearly plan I will be emailed a reminder before each renewal. By checking this box, I expressly agree to this automatic renewal. I ask for immediate access to follow-up.”) and enters their bank card on the secure payment page of our payment provider, Stripe. BelleRoutine never has access to the full card details. Follow-up starts as soon as the card is confirmed, and the confirmation of the subscription is sent by email. The full analysis that has been bought stays available with or without a subscription.

There is only one trial per person: if the customer has already had it, the first payment is taken on the day they sign up and the acceptance box carries the following text: “I accept the terms and conditions of sale. My card is requested and the first payment is taken today. My subscription then renews automatically every month ($4.90/month) or every year ($39.90/year) on the yearly plan, plus any sales tax shown at checkout, until I cancel. I can cancel online at any time from my space, and on the yearly plan I will be emailed a reminder before each renewal. By checking this box, I expressly agree to this automatic renewal. I ask for immediate access to follow-up.”. The same applies to a customer who has bought the full analysis, apart from the free month described below: there is no free trial.

When the customer is not signed in to their space, the page cannot know whether they have already had the trial or bought the full analysis: the acceptance box then carries the following text: “I accept the terms and conditions of sale. My card is requested; the free trial is reserved for a first subscription without an analysis purchase: if it applies, nothing is charged before it ends, otherwise the first payment is taken today; the amount due today and the date of the first charge are shown on the payment page before I confirm. My subscription then renews automatically every month ($4.90/month) or every year ($39.90/year) on the yearly plan, plus any sales tax shown at checkout, until I cancel. I can cancel online at any time from my space, and on the yearly plan I will be emailed a reminder before each renewal. By checking this box, I expressly agree to this automatic renewal. I ask for immediate access to follow-up.”. The trial applies only to a first subscription without a purchase of the analysis; the amount due that same day is shown on the Stripe payment page before anything is confirmed.

Free month after buying the analysis (article 4 bis): within 7 days of that purchase, the customer starts follow-up from the page of their analysis. They check the acceptance box (“I accept the terms and conditions of sale: $0 today, then $4.90/month, plus any sales tax, from <date of the first charge>; my subscription then renews automatically every month until I cancel. I can cancel online at any time from my space, and on the yearly plan I will be emailed a reminder before each renewal. By checking this box, I expressly agree to this automatic renewal. I ask for immediate access to follow-up.”). Follow-up starts straight away with the card entered when paying for the analysis, if it could be kept; otherwise the customer enters it on the secure Stripe payment page. The text accepted, the version of the Terms and the date are kept as proof of consent.

After the free trial (article 4 bis), the payment is taken automatically, every month on the monthly plan or every year on the yearly plan, on the anniversary of the sign-up date. If a payment fails, access to follow-up is suspended until it is put right; the full analysis that has been bought stays available.

The acceptance box contains the customer’s request for immediate access to follow-up and, by checking it, the customer expressly agrees to the automatic renewal of the subscription (every month or every year depending on the plan, at the prices shown before sales tax, until it is canceled). The date of the first charge is shown on the payment page before the customer confirms, the customer can cancel online at any time from their personal space, and on the yearly plan the customer is emailed a reminder before each renewal (article 4 bis).

6 bis. Buying the full analysis

From the page of their skin quiz, the customer clicks the button to unlock the full analysis, checks the box asking for immediate access (article 9 bis) and pays $4.90, before sales tax, in a single payment, on the secure Stripe payment page. BelleRoutine never has access to the full card details. The payment creates no subscription and is never renewed.

Access is given as soon as the payment has been received: the full analysis and the routine are shown, and a confirmation email is sent to the address used for the skin quiz, recalling the price, the nature of the digital content and the version of the Terms accepted. With a delayed payment method, access is given when the payment is actually received.

Once access has been given, the purchase is not refunded, except where the law of the customer’s state requires otherwise or under article 10: BelleRoutine does not offer a money-back guarantee. The routine bought is the one from the skin quiz concerned; it stays available in the personal space for the period described in the privacy policy.

7. Duration and cancellation

The subscription is taken out for one month (one year on the yearly plan, article 4 bis) and renews automatically at the end of each period until it is canceled. It can be canceled at any time and ends at the end of the period already paid (see below).

The customer can cancel at any time online, from the settings of their personal space (subscription section), or in writing to contact@belleroutine.com; no phone call is necessary. Cancellation takes effect at the end of the current period, monthly or yearly, that has already been paid: no further charge is taken, the follow-up services stay available until that date, and the period already started is not refunded pro rata, except where the law of the customer’s state requires otherwise. During the free trial, cancellation takes effect at the end of the trial, with no charge at all. Until that date, the customer can change their mind and resume follow-up. Changing the card and receipts are available from the same settings. A customer who has lost access to their space gets a new sign-in link by email.

8. Deleting the account

The customer can delete their account at any time from their settings, after a double confirmation. All their data is then erased (account, quizzes, routines, check-ins, photos). If a subscription is active, it is canceled first, immediately; the current period is not refunded. Invoices stay with our payment provider, in line with accounting obligations.

9. Access and refunds on the subscription

The customer can cancel their subscription at any time (article 7). Follow-up is digital content that is supplied immediately once the customer has asked for immediate access by checking the box provided before starting the free trial. Charges already made for a period that has started are not refunded, except where the law of the customer’s state requires otherwise. During the free trial, nothing is charged.

Without that box checked, the free trial and the sign-up are not possible.

9 bis. Access and refunds on the full analysis

The full analysis is digital content supplied immediately after payment, on a non-physical medium. A customer who asks for immediate access by checking the box provided before payment gets access as soon as the payment is received. Text of the box: “I ask for immediate access to my analysis and my routine.”. Without that box checked, payment is not possible. Once access has been given, the purchase is not refunded, except where the law of the customer’s state requires otherwise or under article 10. The confirmation email sent after the purchase recalls the price and the nature of the digital content.

10. Legal rights and our service

BelleRoutine provides its digital content and service as described on this site. If the full analysis or the follow-up does not work as described, for example a routine that cannot be opened or is incomplete, the customer can write to contact@belleroutine.com and we will look into it and, where there is a fault on our side, put it right. These Terms do not limit any right a customer has under the law of their state that cannot be waived by contract.

11. Liability

The recommendations are about cosmetic products sold by third parties. Before using a new product, it is advisable to test it on a small area of skin and following the manufacturer’s instructions; if there is a reaction, stop using it and see a health professional. BelleRoutine is responsible for carrying out its own obligations as the law provides; it is not responsible for products bought from third parties, or for use that goes against the instructions given. Nothing in these Terms limits the rights the law gives consumers, or excludes any liability that cannot be excluded by law.

12. Customer service and complaints

For any question or complaint: contact@belleroutine.com. We reply within 7 days.

13. Complaints and dispute resolution

If a written complaint has not been settled, the customer can write to us again at contact@belleroutine.com or contact the consumer protection office of their state.

14. Personal data

How the customer’s data is used (skin quiz, email, payment, audience measurement) is described in the privacy policy.

15. Changes to the Terms

These Terms may change. Each version carries its date; the version in force is the one dated November 5, 2026. A subscriber is told by email at least one month before a new version comes into force; if they do not accept it, they can cancel their subscription at no cost before that date.

16. Governing law and courts

These Terms are governed by French law. This does not take away any right the customer has under the consumer protection law of their state of residence that cannot be waived by contract. Nothing in these Terms prevents the customer from bringing a claim in the courts of the place where they live where the law of their state gives them that right.